Questions List

What was the problem and hypothesis?

What was my role and how did I collaborate with my team?

How did I decide on my solution?

What is the proposed solution?

How does my solution answer the question?

What were the challenges I faced?

How did the solution affect the users and the business?

What did I learn?

My role:

• User Research 
• UX Design

Team:

• Received outside feedback from other UX Designers at various points in the process.

Interviews: 

To gain a deep understanding of our users' needs and preferences, I conducted ten interviews using a script and analyzed the collected data. The insights I gained informed my user-centered design by identifying pain points, gaming preferences, and preferred methods of accessing arcade games. Prioritizing user feedback allowed me to create a user-friendly and engaging product that meets their needs.

Working Assumptions: 

I synthesized the information I gathered from my interviews. First, I reviewed my research to identify emerging themes that captured key insights I gained from the interviews. I then clustered my ideas using sticky notes and grouped similar concepts together to create five main categories: technology savvy, time-conscious, detail-oriented, business-focused, customer-focused, safety-conscious. Finally, I selected ideas from the interviews that stood out as being the most impactful.

• Technologically savvy: users are tech-savvy, interested in innovation, and experienced with AI, and drones.
• Time-conscious: users prioritize efficiency, prefer quick solutions, value on-the-go reporting, appreciate real-time updates, and have limited time for reporting damaged deliveries.
• Detail-oriented: users expect a reporting system that allows them to provide detailed information and visual evidence, clear and thorough communication, and the ability to track the progress of their claim.
• Business-focused: companies using drone logistics reporting prioritize efficiency, cost-effectiveness, data analytics, and software integration.
• Customer-focused: companies using drones prioritize customer satisfaction, efficiency, and transparent communication in their reporting system.
• Safety-conscious: safety considerations are a priority for individuals and companies using drone logistics reporting, including safety protocols, reporting of safety issues, training and secure data handling.

• Aerial Resolve provides a user-friendly website with clear instructions and an intuitive interface, making it easy for users to report damaged deliveries.
• The website offers multiple reporting options, including email and phone, allowing users to choose the option that is most convenient for them.
• Real-time updates keep customers informed throughout the reporting process, improving their experience and satisfaction.
• Aerial Resolve streamlines the reporting flow for logistics companies using drone technology, reducing the time and resources required to resolve damaged delivery issues.
• By improving the customer experience and reducing the number of customer service calls and emails related to damaged deliveries, Aerial Resolve can help logistics companies build a better reputation and increase customer loyalty.

• Undefined or ambiguous project goals:  The ambiguity in the initial stages of the project, where the solution was unclear until after the propositions were created, caused confusion and uncertainty on how to proceed at each step. 
• Project limits: The project mandated that the end product be a website.
• Limited budget/resources: The project had a limited budget, which made it challenging to incentivize participation in testing. Additionally, relied on guidance from external sources.
• Time constraints: Limited time to complete project.

Users:

• Aerial Resolve could significantly improve the experience of users who have to report damaged deliveries. With its user-friendly design, simple instructions, and multiple reporting options, Aerial Resolve could make the process much more straightforward, less time-consuming, and less frustrating.
• Users could appreciate the transparency and reliability of the reporting process, knowing that their report is being handled by a technological solution that is specifically designed to improve efficiency and accuracy.
• With real-time updates, users could stay informed throughout the entire reporting process and have a better understanding of when the issue will be resolved.

Business:

• Aerial Resolve could help logistics companies save time and resources by streamlining the reporting flow for damaged deliveries. With a user-friendly website and automated reporting process, logistics companies could reduce the number of customer service calls and emails related to damaged deliveries.
• By improving the customer experience and reducing the time required to resolve damaged delivery issues, Aerial Resolve could help logistics companies build a better reputation and increase customer loyalty.
• With real-time updates, logistics companies could have better visibility into the status of damaged delivery reports, allowing them to prioritize issues and allocate resources more effectively.

Overall, Aerial Resolve has the potential to benefit both users and businesses by improving the damaged delivery reporting flow through the design of a user-friendly website. 

The Aerial Resolve website was created as part of a directed project by Google.

During the UX project, I learned several important skills and gained valuable insights into the UX design process. Some of the key things I learned include:

1. Importance of user research: Conducting user research to understand the needs, behaviors, and pain points of your target users is critical to developing effective user-centered solutions.
2. Value of iterative design: UX design is an iterative process that involves prototyping, testing, and refining solutions based on user feedback. Iterative design allows for continuous improvement and ensures that the final product meets the needs of the users.
3. Significance of usability testing: Usability testing is an essential step in the design process as it allows designers to identify and address usability issues and make sure that the product is intuitive and easy to use for the target users.
4. Need for collaboration: UX design is a collaborative process that involves working closely with stakeholders, developers, and users to develop solutions that meet business goals and user needs.
5. Importance of empathy: UX design requires empathy for the users and their needs to create solutions that solve their problems effectively.

Overall, the UX project provided me with a valuable opportunity to apply UX design principles and gain practical experience in the field. I feel more confident in my ability to design user-centered solutions and collaborate effectively with others, and I look forward to applying these skills in future projects.