The Product:
The Arcade App is for a regional arcade company to the Pacific Northwest located in suburban and urban areas . The Arcade App strives to deliver a bridge between guests who maybe familiar with technology, those who may not be able to read, and the casual gamer. The Arcade App offers a unique experience to compete with the apps of competitors such as rewards points, machine reservations, and multiple profiles. The Arcade App’s target customers are parents, teens, and children. .
Duration:
September 2022 to December 2022
The Problem:
How might we create a seamless and stress-free arcade experience for busy casual gamers by utilizing technology and innovative design?
As more people embrace gaming as a form of entertainment, busy casual gamers face a challenge when trying to enjoy the arcade experience. They may struggle to find time to visit arcades due to their busy schedules, and when they do, they may be overwhelmed by the experience.
The Goal:
The goal is to address the challenge of enhancing the experience of casual gamers in an arcade environment, especially for those who are busy and may find the experience stressful. The objective is to design a solution that not only makes the process of finding and playing games easier and more convenient, but also reduces the stress associated with the arcade experience.
My Role:
User Research
UX Design
Team:
Individually, but received feedback from other UX Designers at various points in the process.
My Responsibilities:
Interviews
Personas
User flows
Sitemaps
Paper and digital wireframes
mockups
prototypes
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Tools:
Figma, Figjam, Adobe Creative Suite, Google Slides, and Google Sheets