Stephanie Munro

Stephanie Munro Stephanie Munro Stephanie Munro

Stephanie Munro

Stephanie Munro Stephanie Munro Stephanie Munro
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Community Care Crew Overview

Questions List

What was the problem and hypothesis?

What was my role and how did I collaborate with my team?

How did I decide on my solution?

What is the proposed solution?

How does my solution answer the question?

What were the challenges I faced?

How did the solution affect the users and the business?

What did I learn?

Case Study

What was the problem and hypothesis?

Problem Statement: 


How might we create a platform that effectively connects college students and adults with meaningful volunteer opportunities in their local community through Community Care Crew?


Hypothesis: 


By developing a user-friendly website or mobile application that utilizes location-based services and provides personalized recommendations, Community Care Crew can effectively connect college students and adults with local volunteer opportunities that match their interests, skills, and availability.


Rationale: 


There is a need for a platform that effectively connects college students and adults with meaningful volunteer opportunities in their local community. Many individuals are interested in giving back to their community, but they may not know where to start or have difficulty finding volunteer opportunities that align with their interests and schedules. By creating a platform that streamlines the process of discovering and signing up for volunteer opportunities, we can increase the number of volunteers and the impact they have on their community. Additionally, by partnering with local organizations and non-profits, we can create a more cohesive and connected community where everyone has the opportunity to contribute to the greater good.

Problem Statement

What was my role and how did I collaborate with my team?

My role:

  • User Research 
  • UX Design


Team:

  • Received outside feedback from other UX Designers at various points in the process.

How did I decide on my solution?

Interviews: 


To gain a deep understanding of our users' needs and preferences, I conducted ten interviews using a script and analyzed the collected data. The insights I gained informed my user-centered design by identifying pain points, gaming preferences, and preferred methods of accessing arcade games. Prioritizing user feedback allowed me to create a user-friendly and engaging product that meets their needs.


Working Assumptions: 


I synthesized the information I gathered from my interviews. First, I reviewed my research to identify emerging themes that captured key insights I gained from the interviews. I then clustered my ideas using sticky notes and grouped similar concepts together to create five main categories: users needs and behaviors, community care crew, technology and design, partner organizations, marketing and outreach, and impact and sustainability. Finally, I selected ideas from the interviews that stood out as being the most impactful.


  • User Needs and Behaviors: By providing users with volunteer opportunities that match their interests, skills, and availability, the platform can increase user engagement and satisfaction, resulting in more long-term and meaningful volunteering experiences.
  • Community Care Crew: By leveraging its network and expertise, Community Care Crew can facilitate partnerships and collaborations that benefit both users and partner organizations, leading to a stronger and more connected local community.
  • Technology and Design: By creating a user-friendly and personalized platform that utilizes location-based services, the platform can enhance the user experience and simplify the process of finding and signing up for volunteer opportunities.
  • Partner Organizations: By engaging and supporting partner organizations, the platform can create a sustainable and mutually beneficial relationship that promotes social impact and community development.
  • Marketing and Outreach: By effectively promoting and engaging the target audience through various marketing channels, the platform can increase user acquisition and retention, resulting in a more active and vibrant volunteering community.
  • Impact and Sustainability: By measuring and continuously improving its impact and sustainability metrics, the platform can ensure its long-term success and maximize its social impact on the local community.

Interviews | Working Assumptions Board

    Archetypes Brainstorm: 


    After I collected my initial thoughts on my working assumptions board, I started to form my user archetypes. I used my working assumptions board to piece together themes of potential users based off of behavioral patterns.


    Following this brainstorming session, I decided to divide the archetypes into the College Student and the Working Adult. 


    Archetype A: College Student


    During the brainstorming session, I delved into the characteristics and behaviors of the College Student, exploring their goals, actions, thoughts, feelings, as well as their needs and pain points.


    • Passionate about sustainability and social justice
    • Wants to make a positive impact in their community
    • Motivated to gain practical experience, meet like-minded people, and contribute to causes they cares about
    • Seeks flexible volunteer opportunities that fit around her class schedule and extracurricular activities
    • Goals include finding opportunities aligned with Their interests and values, developing leadership and communication skills, and building a professional network


    Archetype B: Working Adult


    During my brainstorming session, I identified the goals, actions, thoughts and feelings, as well as the needs and pain points of the Working Adult archetype.


    • This user values giving back to their community and wants to make a positive impact.
    • They prioritize their family and seeks family-friendly volunteer opportunities.
    • Wants opportunities to align with their background and experiences.
    • Building relationships with other volunteers is important to the user.
    • They are motivated to set a good example for their children and teach them about the importance of giving back.


    Journey map:


    I created a user journey map for someone interested in volunteering. The map outlines the steps and challenges one may face, such as being unsure of where to find volunteer opportunities, what skills are needed, and how to get started. Opportunities to improve the user journey include peer advice, time-saving tools, and filters for relevant information. Incentives, easy-to-use programs, and encouragement for follow-through can also help users stay motivated and engaged in their volunteering efforts. By addressing these challenges and providing helpful resources, we can create a more seamless and fulfilling user journey for those interested in volunteering.

    Archetype A and B | User Journey Map

      Competitive Analysis: 


      Volunteermatch.org, volunteer.gov, and JustServe.org are websites that facilitate volunteering opportunities for people. Volunteermatch.org connects individuals with local nonprofits and community causes, while volunteer.gov lists volunteer opportunities across various government agencies and organizations. JustServe.org is a platform that connects volunteers with service projects in their local communities. Conducting a competitive analysis of these websites can provide valuable insights into their unique features, strengths, and weaknesses, which can help inform the development or improvement of similar platforms.

      Competitive Analysis Highlights

      Site Map | Storyboards

        What is the proposed solution?

        Concept


        Community Care Crew is a website designed to connect college students and working adults with meaningful volunteer opportunities in their local community. The website aims to simplify the process of finding and participating in volunteer work by providing a user-friendly platform that offers a range of options for users to choose from.


        Scenario


        A busy college student who is interested in volunteering in her local community, but they don't know where to start. They visit the Community Care Crew website, where they create a profile and browses through various volunteer opportunities that match their interests and schedule. They apply to a local nonprofit organization through the website and receive a confirmation email with all the necessary details about the volunteer work.


        Key Highlights 

        • User-Friendly Platform: The Community Care Crew website offers a streamlined and easy-to-use platform that simplifies the process of finding and participating in volunteer work.
        • Range of Volunteer Options: The website provides a range of volunteer options, making it easier for users to find opportunities that match their interests and schedules.
        • Encourages Community Engagement: By connecting individuals with volunteer opportunities, Community Care Crew aims to encourage more people to make a positive impact in their community through volunteering.

        Paper Wireframes | Digital Wireframes | Low-fidelity Prototype | Usability Findings | Mockup | Prototype | Next Steps

          1/8

          How does my solution answer the question?

          • Community Care Crew website aims to effectively connect college students and adults with meaningful volunteer opportunities in their local community
          • The website serves as a tool to help users learn about volunteer options and connect with their local community
          • The platform primarily targets busy college students and working adults who may struggle to find suitable opportunities for volunteering
          • By providing a streamlined and user-friendly platform, Community Care Crew addresses the challenge of navigating various volunteer organizations and programs
          • The website offers a range of volunteer options, making it easier for users to find opportunities that match their interests and schedules
          • Through the platform, users can learn about the impact of their volunteer work and connect with other like-minded individuals in their community
          • By connecting individuals with volunteer opportunities, Community Care Crew aims to encourage more people to make a positive impact in their community through volunteering.

          What were the challenges I faced?

          • Undefined or ambiguous project goals:  The ambiguity in the initial stages of the project, where the solution was unclear until after the propositions were created, caused confusion and uncertainty on how to proceed at each step. 
          • Project limits: The project mandated that the end product be a website and for Community Care Crew.
          • Limited budget/resources: The project had a limited budget, which made it challenging to incentivize participation in testing. Additionally, relied on guidance from external sources.
          • Time constraints: Limited time to complete project.

          How did the solution affect the users and business?

          Solution:

          • Creation of a platform to connect college students and adults with local volunteer opportunities
          • User-friendly interface with easy navigation and filtering options
          • Incorporation of feedback and recognition features to keep users engaged
          • Utilization of peer advice and time-saving tools to improve user experience

          Impact on Users:

          • Increased ease and convenience in finding suitable volunteer opportunities
          • Greater ability to make a positive impact in their local community
          • Opportunity to develop skills and gain experience relevant to future careers
          • Feeling of recognition and appreciation for their efforts

          Impact on Business:

          • Increased user engagement and satisfaction with the platform
          • Potential for partnerships and collaborations with volunteer organizations and programs
          • Possibility for expansion and growth of the platform to other communities or regions
          • Enhanced reputation and positive impact on the community


          Community Care Crew website was created as part of a directed project by Google.

          What did I learn?

          During the UX project, I learned several important skills and gained valuable insights into the UX design process. Some of the key things I learned include:


          1. Importance of user research: Conducting user research to understand the needs, behaviors, and pain points of your target users is critical to developing effective user-centered solutions.
          2. Value of iterative design: UX design is an iterative process that involves prototyping, testing, and refining solutions based on user feedback. Iterative design allows for continuous improvement and ensures that the final product meets the needs of the users.
          3. Significance of usability testing: Usability testing is an essential step in the design process as it allows designers to identify and address usability issues and make sure that the product is intuitive and easy to use for the target users.
          4. Need for collaboration: UX design is a collaborative process that involves working closely with stakeholders, developers, and users to develop solutions that meet business goals and user needs.
          5. Importance of empathy: UX design requires empathy for the users and their needs to create solutions that solve their problems effectively.


          Overall, the UX project provided me with a valuable opportunity to apply UX design principles and gain practical experience in the field. I feel more confident in my ability to design user-centered solutions and collaborate effectively with others, and I look forward to applying these skills in future projects.

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